Former Health Care Exec Details "Sicko's" Accuracy, Plot to Discredit It

Wendell Potter, former bigwig at CIGNA, revealed on this week's Bill Moyers Journal the secret plan used by the insurance industry to discredit Michael Moore's health care documentary, "Sicko." The plan included scare tactics aimed at consumers, misinformation, and lobbyists threatening politicians who supported the formation of government sponsored public health care during election runs.

Here's some of what was said (video below), but the main point by Potter is that the film contained truth that insurance companies felt would dent their profits, or end the private industry once and for all.

First though, before people chime in with responses that say he is saying this because he is angry with the industry because he was passed over or something of the sort, that's not true. He even had access to corporate jets (later mentioned in the broadcast, but here's what he said):

BILL MOYERS: You worked for CIGNA 15 years and left last year.

WENDELL POTTER: I did.

BILL MOYERS: Were you pushed out?

WENDELL POTTER: I was not. I left-- it was my decision to leave, and my decision to leave when I did.

BILL MOYERS: Were you passed over for a promotion?

WENDELL POTTER: Absolutely not. No.

BILL MOYERS: Had you been well-paid and rewarded by the company?

WENDELL POTTER: Very well-paid. And I, over the years, had many job opportunities, many bonuses, salary increases. So no, I was not. And in fact, there was no further place for me to go in the company. I was head of corporate communications and that was the ultimate PR job.

BILL MOYERS: Did you like your boss and the people you work with?

WENDELL POTTER: I did, and still do. I still respect them.

BILL MOYERS: And they gave you a terrific party when you left?

WENDELL POTTER: They sure did, yeah.

BILL MOYERS: So why are you speaking out now?

WENDELL POTTER: I didn't intend to, until it became really clear to me that the industry is resorting to the same tactics they've used over the years, and particularly back in the early '90s, when they were leading the effort to kill the Clinton plan.

Now, about the scare tactics and misinformation about "Sicko."

BILL MOYERS: You were also involved in the campaign by the industry to discredit Michael Moore and his film "Sicko" in 2007. In that film Moore went to several countries around the world, and reported that their health care system was better than our health care system, in particular, Canada and England. Take a look at this.

MICHAEL MOORE: I went across the city to a crowded hospital waiting room. How long did you have to wait here to get help?

CANADIAN WOMAN #1: 20 minutes

CANADIAN WOMAN #2: 45 minutes

CANADIAN MAN #2: I got helped right away.

CANADIAN WOMAN #3: You can see how crowded this is. They really do an amazing job.

Note: this discounts the misinformation about waits. Anyone see an ER waiting room?

MICHAEL MOORE: Did you have to get anyone's permission to come to this hospital?

CANADIAN MAN #2: No.

CANADIAN MAN #3: No.

CANADIAN WOMAN #1: No.

CANADIAN WOMAN #3: We can go anywhere we want.

Note: this discounts the misinformation such plans preventing you from choosing your own doctor.

MICHAEL MOORE: You don't have to get pre-approved?

CANADIAN WOMAN #3: No, no. You just--

MICHAEL MOORE: By your own insurance company?

CANADIAN WOMAN #3: Oh no, oh heavens no.

MICHAEL MOORE: Can you choose your own doctor?

CANADIAN WOMAN #3: Oh sure. Oh yes.

Note: this discounts the misinformation such plans preventing you from choosing your own doctor.

MICHAEL MOORE: What's your deductible?

CANADIAN MAN #1: Nothing.

CANADIAN WOMAN #1: I don't think we have any.

CANADIAN MAN #2: I don't know. I don't think there's any as far as I know.

CANADIAN WOMAN #3: It's really a fabulous system for making sure that the least of us and the best of us are taken care of.

BRITISH WOMAN #1: Oh, really it's not like that in the US? No. Not at all, no.

MICHAEL MOORE: So what do you pay to stay here?

BRITISH WOMAN #1: No one pays. They're asking, "How do people pay?" And I said, well there isn't, you don't, you just leave.

BRITISH MAN #1: It's just the insurance. There's no bill at the end of it, as it were.

MICHAEL MOORE: Even with insurance, there's bound to be a bill somewhere. So where's the billing department?

BRITISH WOMAN #1: There isn't really a billing department.

BRITISH WOMAN #2: There's no such thing as a billing department.

MICHAEL MOORE: What did they charge you for that baby?

BRITISH WOMAN #3: Sorry?

MICHAEL MOORE: You've got to pay before you can get out of here, right?

BRITISH WOMAN #3: No.

BRITISH MAN #1: No, no, no. Everything's on NHS.

BRITISH WOMAN #3: This is NHS.

BRITISH MAN #1: You know, it's not America.

BILL MOYERS: So what did you think when you saw that film?

WENDELL POTTER: I thought that he hit the nail on the head with his movie. But the industry, from the moment that the industry learned that Michael Moore was taking on the health care industry, it was really concerned.

BILL MOYERS: What were they afraid of?

WENDELL POTTER: They were afraid that people would believe Michael Moore.

BILL MOYERS: We obtained a copy of the game plan that was adopted by the industry's trade association, AHIP. And it spells out the industry strategies in gold letters. It says, "Highlight horror stories of government-run systems." What was that about?

WENDELL POTTER: The industry has always tried to make Americans think that government-run systems are the worst thing that could possibly happen to them, that if you even consider that, you're heading down on the slippery slope towards socialism. So they have used scare tactics for years and years and years, to keep that from happening. If there were a broader program like our Medicare program, it could potentially reduce the profits of these big companies. So that is their biggest concern.

BILL MOYERS: And there was a political strategy. "Position Sicko as a threat to Democrats' larger agenda." What does that mean?

WENDELL POTTER: That means that part of the effort to discredit this film was to use lobbyists and their own staff to go onto Capitol Hill and say, "Look, you don't want to believe this movie. You don't want to talk about it. You don't want to endorse it. And if you do, we can make things tough for you."

BILL MOYERS: How?

WENDELL POTTER: By running ads, commercials in your home district when you're running for reelection, not contributing to your campaigns again, or contributing to your competitor.

BILL MOYERS: This is fascinating. You know, "Build awareness among centrist Democratic policy organizations--"

WENDELL POTTER: Right.

BILL MOYERS: "--including the Democratic Leadership Council."

WENDELL POTTER: Absolutely.

BILL MOYERS: Then it says, "Message to Democratic insiders. Embracing Moore is one-way ticket back to minority party status."

WENDELL POTTER: Yeah.

BILL MOYERS: Now, that's exactly what they did, didn't they? They--

WENDELL POTTER: Absolutely.

BILL MOYERS: --radicalized Moore, so that his message was discredited because the messenger was seen to be radical.

WENDELL POTTER: Absolutely. In memos that would go back within the industry — he was never, by the way, mentioned by name in any memos, because we didn't want to inadvertently write something that would wind up in his hands. So the memos would usually-- the subject line would be-- the emails would be, "Hollywood." And as we would do the media training, we would always have someone refer to him as Hollywood entertainer or Hollywood moviemaker Michael Moore.

BILL MOYERS: Why?

WENDELL POTTER: Well, just to-- Hollywood, I think people think that's entertainment, that's movie-making. That's not real documentary. They don't want you to think that it was a documentary that had some truth. They would want you to see this as just some fantasy that a Hollywood filmmaker had come up with. That's part of the strategy.

BILL MOYERS: So you would actually hear politicians mouth the talking points that had been circulated by the industry to discredit Michael Moore.

WENDELL POTTER: Absolutely.

BILL MOYERS: You'd hear ordinary people talking that. And politicians as well, right?

WENDELL POTTER: Absolutely.

BILL MOYERS: So your plan worked.

WENDELL POTTER: It worked beautifully.

BILL MOYERS: The film was blunted, right?

WENDELL POTTER: The film was blunted. It--

BILL MOYERS: Was it true? Did you think it contained a great truth?

WENDELL POTTER: Absolutely did.

BILL MOYERS: What was it?

WENDELL POTTER: That we shouldn't fear government involvement in our health care system. That there is an appropriate role for government, and it's been proven in the countries that were in that movie.

Watch the video: