Air New Zealand's Nude Safety Video

Let's face it: no one pays attention to the safety demonstrations given before a plane leaves the ground, whether given live or via video. However, Air New Zealand has come up with a way to keep its passengers' attentions: in the video the cabin crew's uniforms are nothing but body paint.

Unfortunately, well-placed camera angles and luggage prevent any real views of the crews "more interesting" body areas.

The body paint idea is also being used in a series of advertisements for the airline, which include the promise: "At Air New Zealand, our fares have nothing to hide." Chief executive Rob Fyfe (in body paint) is even featured in one ad.

Take a look at two ads below.