Saturday, January 3, 2009

Tampon Ad Featuring a Beaver Ends Up Most Hated in Australia

Australia's Advertising Standards Bureau has released a list of the most hated, or perhaps more precisely, most complained about commercials in 2008. Tops on the list, with 185 complaints, was a Kotex tampon ad showing a woman carrying a beaver following her about all day long.

Get the drift? Beaver? Tampon. I hope so. The ad said:
"You only have one of them, so look after it."
The top three:

1. Kimberly-Clark - Kotex U – a beaver accompanies a young woman on daily activities. Viewers are told, "You only have one of them, so look after it".
Number of complaints: 185+
Board determination: Complaints dismissed

2. Domino's – Supercalafreakinawesome – a man dressed as a character called Many Toppings.
Number of complaints: 145+
Board determination: Complaints dismissed

3. Advanced Medical Institute – Want longer lasting sex billboard – re-consideration
Number of complaints: 110+
Board determination: Complaints upheld

Watch the #1 most complained about ad:


6 comments:

SUZANNE said...

Must be an Australian thing. The beaver is cute, though.

mcdhel said...

nice piece...

Sheephoganess said...

I think it's cute! What's wrong with people? Prudes!! Get over yourselves ladies!! Have some FUN with life!! I'm a lady too and I LOVED this commercial!!

Aaron said...

Two things: One, a commercial in worse taste would have gotten more press and since bad press is still press, the commercial should have featured several women with completely shaved beavers, beavers with little mohawks, etc. Two, did anybody notice the sponsored links on this page were for ED and the Oregon Beavers? It may not mean anything (besides making literal connections) but it was still funny.

WebVisible said...

Tops on the list, with 185 complaints, was a Kotex tampon ad showing a woman carrying a beaver following her about all day long.

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