Beer Company Experiments with "Moonvertising"

Rolling Rock beer, which is actually an Anheuser-Busch brand, plans a new kind of advertising campaign: moonvertising. They describe it on their website as:

a new, more tasteful advertising campaign this year: putting our logo on the moon - moonvertising. And now, using this revolutionary website, you can broadcast your own message on the moon as well.

When you enter the site (after entering your birthdate), you'll find - it's truly agonizingly slow. It took about a minute to load the first page (an image from the resulting page is above; click to enlarge).

You can then click on green dots on the moon to see what other messages people have tried to "print" on the moon. Supposedly on March 21st, the next full moon the company will try to put its logo on the moon.

I seriously doubt it would really work, as the amount of power necessary would be beyond current technology. Even if they could provide that sort of power, doubtful the FAA or any other agency would allow such an attempt. Still, it's a clever ad campaign.